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Team Meeting Agenda — 9 March 2026

All-day, in-person. Whiteboard + laptops.

The spec and flow docs exist as a starting point — not as locked decisions. Everything is open for discussion. The goal is to work top-down from vision to screens, with each layer building on the last.

Layer 1 — What is Reggie? (60-90 min)

Start with first principles. Get everyone aligned before going deeper.

The big questions: - What is Reggie? A marketplace? A registry? A valuation tool? A social platform? Some combination? - Who are we building for first? The spec lists four personas: 1. Curious browser — "What's my plate worth?" (traffic driver) 2. Passive owner — Claims because it's free and there's upside (builds the registry) 3. Active seller — Zero fees attract sellers from Regtransfers (revenue) 4. Plate hunter — "I want THIS specific plate" (validates the thesis) - Which one matters most at launch? Which one can we ignore for now? - What's the one thing that makes someone tell a friend about Reggie? - What's the competitive angle vs Regtransfers, Facebook groups, dealers? - Is "what's my plate worth?" really the entry point, or is there something better?

The model: - Is every plate owner discoverable by default (registry model), or do they opt in to selling (marketplace model)? - The "open to offers" argument: every claimed plate can receive offers. This is what creates the value — Reggie is where you can reach any verified owner, not just active sellers. Floor price / notification controls protect owners from spam. - The marketplace argument: owners explicitly list for sale with asking prices. More familiar, clearer intent from sellers. - Or something in between? - Where does the money come from? Buyer fee? Seller fee? Freemium? Commission? Ads? - What's the pricing model? (Spec suggests 5% buyer-side — is that right?)

Whiteboard exercise: Draw the core value loop. How do users arrive → what do they do → why do they come back → how does it grow?

Layer 2 — The Key Flows (90 min)

Based on the vision alignment, map the core user journeys on the whiteboard. Walk each flow end-to-end, including the DVLA process where it intersects.

Search & Discover

  • What happens when someone types a plate? What do they see?
  • What can an anonymous visitor do vs a logged-in user?
  • What happens when a plate isn't found? (On retention, not assigned, invalid format)
  • Is it search-only, or is there browsing/discovery?

Claim & Verify

  • How does an owner prove they own a plate?
  • What documents work? (V5C if plate is on a vehicle, V750/V778 if on retention)
  • Do users know what these are? How much education is needed?
  • What's the review process? Manual only? AI-assisted?
  • What does the waiting state feel like? How long should it take?
  • What happens on rejection? On dispute?
  • What's the post-claim moment? (Celebration? Set preferences? Tour?)

Offer & Buy

  • How does a buyer express interest? Full offer with payment, or expression of interest first?
  • How does the owner experience receiving an offer? (They may not have come to sell)
  • What's the tone? How do we make this feel respectful, not intrusive?
  • How do we protect owners from spam? (Floor price? Verification? Cooldowns? Payment method on file?)
  • Accept/decline only, or counter-offers too?

Transfer & Complete — including the DVLA process

This is where the DVLA process shapes the product. Walk through on the whiteboard: - Plate on a vehicle (V5C): Owner must first retain the plate (£80 to DVLA → gets a V778 certificate, vehicle gets a replacement reg). Then the plate can be transferred to the buyer. - Plate on retention (V750/V778): Already off a vehicle. Can be assigned to buyer's vehicle or transferred as a certificate. - Buyer intent matters: Are they putting it on a vehicle (need vehicle details, MOT, tax checks) or holding it on retention (just need their name)? - DVLA submission: Online (instant for eligible plates) vs postal V317 (4-6 weeks). Who submits — the buyer, the seller, or Reggie as agent? - Key questions: - How much of this does Reggie own? Full concierge (Reggie submits to DVLA)? Guided (step-by-step instructions)? Or just connect buyer and seller? - Who pays the £80 DVLA retention fee? Buyer? Seller? Reggie absorbs? - How do we verify the transfer actually happened? - What happens when it goes wrong? (DVLA rejection, seller no-show, vehicle fails eligibility) - How long does the whole thing take? How do we set expectations?

The Edges

  • Disputes (two people claim the same plate)
  • Fraud prevention
  • Off-platform sales (new owner claims a plate someone else has claimed)
  • Stale claims (owner sold the car but didn't unclaim)

Lunch

Layer 3 — Screens & UX (90 min)

Now sketch the actual screens on the whiteboard. For each screen, discuss: - What's the primary action? - What information is essential vs nice-to-have? - Mobile vs desktop (mobile-first?) - The emotional tone

The Plate Page

The most important screen. It's what Google indexes, what gets shared on WhatsApp, what converts browsers to claimers or buyers. - How does it change based on: anonymous/logged-in? Claimed/unclaimed? High-value/low-value? - The plate card visual treatment — how does a £500 plate feel different from a £100k plate? - The "Make an Offer" / "Claim it free" CTAs - Activity history (sales, claims, ownership changes) - Valuation display — range? Confidence? How honest about accuracy? - Social sharing — what does a shared plate look like in iMessage/WhatsApp?

Homepage

  • Search bar and... what else? What convinces a first-time visitor to search?
  • How do you explain what Reggie is in 5 seconds?

Claim Flow

  • Camera-first on mobile? Document guidance? In-line education about V5C/V750?
  • The pending/waiting state

Offer Flow

  • Making an offer: how does the form feel? Fee transparency?
  • Receiving an offer: notification tone, accept/decline UX

Dashboard

  • What does "home" look like for a returning user?
  • How do owners manage their plates, offers, settings (floor price, notifications)?

Public Profile

  • What does @kendrew's page show? How much is public?
  • No avatar, no bio — still agree?

Layer 4 — Branding, Scope & Go-to-Market (75 min)

Branding & Identity (30 min)

  • What does Reggie look and feel like? Trustworthy? Playful? Premium? All three?
  • Tone of voice — how does Reggie talk to users?
  • The plate card as a design element — the core visual unit
  • Colour, typography, overall visual identity

What do we need before we can go live? - T&Cs and privacy policy — who drafts? Template or bespoke? - ICO registration — do we need it before launch? (Processing personal data, document uploads) - Trademark — is "Reggie" protected? Do we need to file? - FCA — does facilitating plate transactions require registration? At what point does this become a blocker? - GDPR considerations — document retention, right to deletion, data processing agreements - Cookie consent / analytics compliance

V1 Scope (15 min)

Draw the hard line: - What's in? What's out? - What's the smallest thing worth launching? - Do we need payments in v1, or can we launch as a registry + offers (connect buyer and seller, handle payment outside Reggie)? - Target: the spec says 100 verified claims. What's the minimum feature set to get there?

Go-to-Market / Beta Strategy (15 min)

How do we get the first 50-100 users? - Founder-seeded claims — personal outreach, friends, plate owner communities - Facebook groups — which ones? What's the pitch? Are we posting or commenting? - SEO — seed plate pages from DVLA auction data? Target "what's my plate worth?" queries? - Paid spend — any budget? Facebook/Instagram ads? Google Ads on plate valuation queries? - Launch channels — Product Hunt? PistonHeads? Reddit r/CarTalkUK? - Beta mechanics — invite-only or open? Waitlist? Early adopter perks?

Layer 5 — Capture & Close (45 min)

Document Key Decisions (20 min)

Before leaving the room, write down what was decided today. For each decision: - What was decided - Why (the reasoning, not just the answer) - Any caveats or conditions

This avoids the "I thought we agreed..." problem next week. Photograph the whiteboards, but also write the decisions down in words.

High-Level Backlog / Epics (15 min)

Take a first pass at breaking the work into major chunks. Not detailed stories — just the big buckets: - e.g. "Plate page & valuation", "Claim flow", "Offer flow", "Transfer/DVLA", "Auth & profiles", "Admin tools", "Branding & design system", "Legal & compliance", "SEO & launch prep" - Which epics are critical path for launch? Which can come later? - Any obvious dependencies between them?

Next Steps & Owners (10 min)

  • Who owns what after today?
  • What's the next milestone?
  • When do we meet again?

Pre-work for Attendees

  • Skim docs/spec.md and docs/flow.md as background reading — not as decisions made
  • Look at 2-3 competitor sites (Regtransfers, National Numbers, PlateHunter) for reference
  • Come with a one-sentence answer to: "What is Reggie?"